Love your customers

Using the Energy8 tool with your customers is the most sophisticated method available to uncover why customers behave the way they do. It identifies their unstated needs and wants.

This is in sharp contrast to traditional market research that relies specifically on what people say through opinion surveys, focus groups or interviews to forecast behaviors. The assessment digs under the rational reasoning of your customers, to uncover the true emotional roots of their opinions and behaviors.

Confronting the collective identity of your clients and the brand identity of your organization creates key input for the desired business development.